PenFed Credit Union Manager, Digital Marketing Analytics in McLean, Virginia

Manager, Digital Marketing Analytics

City McLean

State/Territory Virginia

Last updated 4/3/18 4:31 PM

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Manager, Digital Marketing Analytics

Summary

The primary purpose of this job is to responsible for providing marketing intelligence reporting on marketing campaigns. The Manager of Digital Marketing will leverage data analysis to identify KPI’s and objectives, and provide actionable insights to key stakeholders to power an iterative digital marketing strategy. In addition, this position will assist with developing and executing the organization’s digital marketing strategy.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned .

  • Provide marketing intelligence and reporting in the areas of digital, social, website, and other owned analytics. Specially:

  • Evaluate and define metrics and frameworks

  • Understand root causes of changes in metrics and communicate insights effectively

  • Identify levers to move key metrics

  • Build and automate dashboards and reports

  • Create and maintain SEM strategy

  • Synthesize data from a variety of sources into actionable marketing plans at the department, campaign, channel, and tactical levels.

  • Ability to translate complex data into digestible, visual reports and present finding to teams in a concise, relatable and articulate manner to all team members, business units, and senior level management.

  • Report out to marketing team on performance on a bi-weekly basis; partner with internal teams and/or vendors to build dashboards so team members can access performance data in real time

  • Create and manage reporting to external partners as required.

  • Work closely with the UX, IT and product teams to develop campaign strategy reporting methods and solutions.

  • Work closely with UX, IT to implement and test all technical components required for marketing campaign launch to include QA testing, custom campaign pages, pixel placement, tracking and more.

  • Assist with contract review and approval as relates the afore mentioned items.

  • Identify complex business challenges for A/B testing; leverage first and third party data to draw actionable conclusions.

  • Work closely with management to develop and execute multi-channel digital advertising strategies to support internal product teams and traditional marketing efforts.

  • Stay current on all digital marketing technology and industry trends.

  • Assist with special marketing projects as needed.

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It is incumbent upon all employees to maintain current knowledge of and take personal action to ensure compliance with all applicable federal, state and local laws, regulations and ordinances as well as PenFed policies, procedures, rules and regulations applicable to incumbent’s professional duties, responsibilities and obligations.

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Education and Experience

Equivalent combination of education and experience is considered.

  • Bachelor’s degree in Business or Marketing required. Master’s Degree, preferred.

  • Minimum of seven (7) years of experience in Marketing and advertising campaigns is required.

  • Minimum of two (2) years of experience as a manager is required.

  • Ability to take big data sets and translate into simple, actionable insights.

  • Experience handling marketing budgets and forecasting/reporting results.

  • Knowledge of project management principles and practices a must.

  • Experience working with Adobe Analytics is required.

  • Experience working with Tableau and Salesforce preferred.

  • Experience working on digital platforms including web and mobile and/or customer messaging platforms.

  • Experience developing and managing analytical reports for technical and non-technical audiences.

  • Must possess a strong work ethic and be an enthusiastic team player.

  • Self-starter with the ability to work collaboratively and meet deadlines.

  • Excellent communications, conflict management, and negotiation skills.

  • Knowledge of financial institution operations, preferred.

Supervisory Responsibility

This position may supervise employees.

Licenses and Certifications

There are no additional licenses and/or certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

  • Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on-call is required.

About Us

Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 1.6 million members and over $23 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico, Okinawa, and Portugal. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.

Our mission isn’t simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, and to encourage. We exist to usher their dreams into the land of reality.

We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.

Equal Employment Opportunity

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at571-289-4710.

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply

for a job or perform the essential functions of a job unless doing so causes a direct threat to these

individuals or others in the workplace and the threat cannot be eliminated by reasonable

accommodation or if the accommodation creates an undue hardship to PenFed. Contact human

resources (HR) with any questions or requests for accommodation at 703-838-1568.