Marriott Sr. Manager, Account Supervisor in Bethesda, Maryland
Job Number 18001EPA
Job Category Sales and Marketing
Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP
Position Type Management
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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
Marriott Creative \ Content Marketing is a multi-platform group comprised of Marketing & Brand Design, Branded Video Content, Editorial Storytelling, and Real-time Marketing. The Senior Manager, Account Supervisor will serve as a leader on the Account Management team supporting initiatives across all MCCM disciplines. This position will oversee, manage and prioritize project workflows from scoping and strategy to final execution, ensuring that all program deliverables are executed on time, on budget and on strategy. The Senior Manager, Account Supervisor will partner with internal clients to not only understand and articulate their business needs, but also effectively plan and execute innovative, cross-channel marketing solutions in response to those needs. This position will oversee the daily activities of a dedicated team of account management personnel.
The Senior Manager, Account Supervisor will lead initiatives supporting various Global Marketing teams in the development and implementation of ideas across a range of tactics including video, digital, social, mobile, live events, branded entertainment, media integrations and on-property executions. In concert with Brand partners, the Senior Manager will play a proactive role in helping to identify what content should be created and when based on business objectives, value to the consumer, cultural relevance and platform knowledge – helping to integrate content with traditional marketing efforts. The Senior Manager will work in close collaboration with multiple functional areas within Creative \ Content Marketing, Consumer PR, Marriott Digital, Operations and other internal groups as required.
The core accountabilities of this position include :
Marketing Intelligence : Demonstrated experienceand expertise with integrated, cross-platform marketing communication strategyand execution.
Strategy :Partner with Brand teams to help set the vision, strategy and marketingcommunication goals; support the production and distribution of engaging,results-driven content.
Brand Partnership : Work collaboratively withinternal partners to help develop engaging, story-driven content and integratedcommunications strategies in support of business objectives.
Project Consultation : Manage and guide projectworkflows to execute campaigns and marketing communications across channels andcustomer-facing content.
Personnel Management :Provide steady management and daily guidance to direct reports, ensuringthat performance metrics are established and evaluated per department protocols.
Leverage knowledge of marketing communicationsstrategy and brand acumen to guide the development of sound, integratedcreative communications solutions across all channels (i.e. print, digital, social,mobile, and video, etc.).
Deliver actionablecampaign and content insights to Brand partners to continue to drivebest-in-class marketing programming.
Workwith Creative team to scope and shape conceptsand executions (video production, photo shoot production, design, copy, etc.).
Prepareand pitch business and special project proposals that include quality creativeconcepts and on-strategy business rationale that are in sync with the Brand team’smarketing plans, positioning and business objectives.
Gather strategic business and user insights from Brandteam to develop comprehensive briefing documents thereby ensuring alignment onobjectives and enabling the Account team’s understanding ofprojects/assignments.
Plan, estimate, scope and execute marketinginitiatives for Global Marketing partners.
Supportdevelopment of content strategy that reinforces and supports marketinginitiatives, focusing on owned/earned opportunities, amplified through paid.
Assist indevelopment and communication of strategic vision for brand content marketingand ensure all content ladders up to Brand’s business objectives.
Ensure allcontent programs leverage best practices, are on-brand, and are consistent interms of style, quality, tone and user experience across all channels.
Plan, estimate,scope content strategy work, determine and execute content distribution andanalysis.
Workcollaboratively with internal partners in support of business/programobjectives, brand positioning, and global content strategy.
Proactively engage Brand and other partnerteams early in the process—planning/forecasting work up front and holding"discovery meetings” to inform projects before they begin.
Operateas a liaison between Creative & Content Marketing key disciplines, clientsand external/internal business partners/vendors.
StrengthenBrand partnerships by applying project management expertise as well as marketing/contentstrategy expertise and brand acumen to ensure that projects are executed on time,on budget and on strategy.
Understandsand meet the needs of key stakeholders.
Responsible forstrategic project consultation and creating integrated project proposals (i.e.Scope of Work), based on current scope, ensuring that clients’ overall needsare met. Review with team for approvals.
Work with AccountManager (AM) and/or Account Coordinator (AC) in monitoring and tracking thelabor delivery and budget for active projects and specific project deliverablesand keep abreast of priorities, needs, challenges and opportunities communicatedby internal cross-functional team members.
Communicateregularly with client, including project status reports, meeting summaries,budget-versus-actual reports, etc.
Partner withcreative team to present creative assets and other project deliverables, such ascreative concepts and copy.
Activelymanage and mentor two to six Account Management Personnel, ensuring thatperformance management practices are met—enabling the contribution and ongoingdevelopment of the team.
Responsible forgrowing the marketing communications insight and institutional acumen of adedicated account team.
Enforce teamcompliance with creative workflow processes and project management practices onbehalf of assigned clients.
CANDIDATE PROFILE - KEY TALENTS ANDEXPERIENCE DESIRED
Requires 7+ years of work experience in marketingcommunications and/or advertising with at least five years as an accountmanager.
Previous experience as an Account Supervisor withat least four years experience managing direct reports.
Experience with consumermarketing, content strategy, content creation, brand marketing, eventmarketing, large-scale video and photo shoot productions required.
Agency experience preferred.
Loyalty program marketing experience desired.
Demonstrated experience working with consumerbrands to develop effective content and communications strategies.
Experience in pitching new business initiatives.
Ability to partner with clients to developrelevant, effective marketing communications strategies.
A comprehensive understanding of the role contentplays within multiple marketing channels to reach consumers, engage them andadd value.
A strong sense of copy/design best practices alongwith experience developing creative communications across multiple media andsocial channels.
Willingness to embrace change and adapt strategieson the fly.
Experience with social media including developingstrategies, tracking and analyzing activities.
Ability to succeed under pressure, workingindependently to manage multiple concurrent projects with shifting prioritiesand changing business needs.
Customer oriented with exceptional attention to detail, organizational andstrong communication skills (written and verbal).
High level of emotionalintelligence, exceptional customer communications and relationship managementskills.
Experience leading as a multi-functional projectteam – creative, content, digital, production and distribution combined – witha proven understanding of project estimating, scheduling and workflow trafficking.
Intimateknowledge of major social platforms: Facebook, Twitter, Instagram, Tumblr,Pinterest, YouTube, Vine, SnapChat
Education : Bachelor’s degree in communications, marketing, journalism or business required.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.